Marketing Essentials for Independent Schools | Kevin McTigue
Understand what constitutes brand positioning and the fundamentals of a strong brand positioning statement. Analyze your school’s brand position by applying the value equation. Discover why and how a brand position may be refined over time.

Messaging That Moves People | Kristian Alomá
Recognize how people think and engage with your school’s brand so your school can become a meaningful part of their personal story. Learn how to use narrative psychology to compel stakeholders to take action.

Crafting Your School’s Impact Story with Data | Pranav Kothari
In today’s complex social landscape, how will you tell the story of your school’s impact and how will you prove your story? Learn a powerful framework to help identify priority outcomes and performance indicators. Gain experience in analyzing school data through an equity lens and develop the skills to lead data-driven discussions and foster a deeper understanding of your school’s progress across meaningful outcomes

Communicating Change Across Complex Stakeholders | Ernest Duplessis
In the context of rapid change, develop a deliberate and compelling stakeholder engagement strategy. Gain practice identifying, prioritizing, and effectively engaging key organizational stakeholders. Deploy communications across platforms to ensure your school is visible, accessible, and accountable.

Creating Psychologically Safe Cultures | LaTonya Wilkins
Discuss the opportunities and common pitfalls when trying to create psychological safety within schools. Learn three ways to create psychological safety on your leadership team and within your school that will become part of your legacy.

Audacious Leadership | Tiana Clark
Audacious Leadership requires you to be bold, be brave, and believe. In this session, learn how to set a bold vision, bravely go after your vision, and keep your cup full as you focus on your school’s impactful mission.