Knowing you have only seconds to catch (and keep!) the attention of your audiences, it’s now more important than ever that your webpages pack a punch with photos, messaging, and a clear path to your calls to action. This session explores how to creatively and effectively maximize webpage content in a way that is visually appealing and organized for a smoother user experience. Learn how to optimize elements you already have, enjoy inspirational before and after examples, and identify when your website might just benefit from a little drama.

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Search is changing, but its fundamentals remain essential. As AI-powered overviews and generative search features reshape how users find information, SEO strategies must adapt, not disappear. This session explores how time-tested principles like content quality, structure, and user intent are being redefined through the lens of AI. Attendees will learn what these shifts mean for K–12 schools, how to refine existing strategies without starting from scratch, and how to leverage GA4 for stronger traffic attribution and engagement tracking. Walk away with a modernized SEO approach rooted in fundamentals and ready for the future of search.

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Mind Mapping captures an idea in a basic written or digital format. The purpose is to express a complex idea into a simplified form. Message Mapping uses this specifically to communicate school outreach and process steps in the most basic steps. Think of this as a first brainstorm in a writing class. It could be in word bubbles, bullet points, a sequence with arrows… or anything in between. For some schools, this is a starting point to build a procedure. For others, it is taking a complex system and breaking it into basic parts. This process will reveal gaps and help streamline steps to a common goal.
Presenters: Sarah Rude (Finalsite) and Lettie Minor (Cranbrook)

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