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Finalsite Fridays

 

WEBINARS | TRUSTEE SERIES | PARENT SERIES | FINALSITE FRIDAYS

 

Webinars (11 a.m.–noon CT / noon–1 p.m. ET)

Refresh, Revamp, Recruit: Elevating Your School's Website
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Looking to give your school's website a meaningful refresh? Join us for a session designed specifically for private school marketers where you'll learn practical strategies to refine your website pages; craft a clear, compelling narrative about your school; and ultimately fill your admissions funnel with mission-fit families - all while using tools you may already have!

Key topics include:

  • Tweaking High Traffic Pages: Take a fresh look at your most popular pages through the eyes of a prospective family and understand how small strategic adjustments can have a big impact.
  • Reviving Your Unique Story: Learn how to share your school's mission, values, and culture with mission-fit families, weaving this narrative throughout your website.
  • Captivating Your Audience: Explore creative ways to connect and let your school's personality shine.

Presenters: Carrie Becher & Emma Quigley
Audience: Marketing and Heads of School

Watch Recording on Zoom (Download Presentation PDF)

Student Retention: Show Your Families Love from Day One
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Join us for an engaging presentation tailored for marketers and admissions professionals focused on the critical importance of student retention. This session emphasizes the need to start thinking about retention strategies the moment a family signs their enrollment contract.

Key topics include:

  • The Retention Mindset: Understand why retention is as crucial as recruitment, and how fostering a welcoming environment from the outset can set the tone for a family's entire school journey.
  • Effective Onboarding Practices: Learn best practices for onboarding new families, including communication strategies, orientation programs, and community-building activities that create a sense of belonging.
  • Engagement Strategies: Discover ways to keep families engaged and informed throughout the school year, utilizing newsletters, social media, and personalized communication to strengthen connections.

Presenter: Amanda Moser Arkans
Audience: Marketing and Admissions

Watch Recording on Zoom (Download Presentation PDF)

Data-Driven Web Strategies
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Join us for an insightful session designed specifically for school marketers looking to enhance their website's effectiveness through data analysis. In this presentation, you will learn how to harness data to improve your website's contribution to your marketing efforts.

Key topics include:

  • Three Keys to Data Confidence for Beginners: Take these three mental habits with you and you will gain confidence in your work to use data to be a better marketer.
  • Understanding Your Audience: Explore methods for gathering and analyzing website usage data to better understand the needs and preferences of your target audiences.
  • On-page Analysis: Look at how micro user behaviors can inform simple changes that will improve site performance and user satisfaction.

Presenters: Red Abbott & Rob DiMartino
Audience: Marketing and IT

Watch Recording on Zoom (Download Presentation PDF)

Each person who plans to participate in the live webinar must pre-register on Zoom.

Recordings
Each webinar is recorded and will be available through June 30, 2025. 

Cost
These webinars are complimentary, courtesy of Finalsite.

Questions?
Email programinfo@isacs.org

Presenters

Red Abbott
VP, Consulting Services

Red Abbott leads Finalsite's Digital Marketing Services team, tasked with helping schools around the globe with increasingly critical sources of new connections: organic search engine visibility, online ads, and social media. Red has a long history with American independent schools as: an alumnus, a former teacher (and dorm parent, and coach, and advisor, and…), and a current parent. Throw in his engineering degree and a master’s in school leadership, and you’ll see right away why clients say Red “gets them” when they discuss marketing strategy.  Red loves to hear about the challenges schools are facing and what creative solutions they are coming up with in response.

Rob DiMartino,
Chief Evangelist and Co-Founder

Rob has presented globally on effective use of strategic web communications for independent schools. Rob brings 25+ years of experience and for the past two decades, Rob has been a thought leader at Finalsite guiding their way through web strategy, marketing, communications, data integration and most importantly digital engagement.

Amanda Moser Arkans
Client Success Manager, Finalsite

Spent a decade as a Director of Marketing and Communications for an Independent School in PA before joining Finalsite as a Client Success Manager. She is a mom of three children and one fur-baby and is an avid Philadelphia sports fan. M.Ed. from Temple University in Sports and Recreation Administration with a concentration in in Public Relations. Before working in schools, Amanda worked as a marketing professional in the sports and entertainment industry.

Carrie Becher 
Finalsite Advantage Consultant

Carrie Becher is a member of the Finalsite Advantage team where she works one on one with a variety of independent schools to help optimize their marketing and website strategies as well as strategic communications efforts. With degrees in education and journalism, she is a dedicated professional with more than 10 years of experience, including seven as a former Finalsite client where she specialized in website design, internal communications, admissions campaigns, and workflows built with the Finalsite suite of tools.

Emma Quigley
Finalsite Advantage Consultant

Emma Quigley is a Finalsite Advantage Consultant specializing in education marketing, communications, and website strategy. With over 7 years of experience in independent schools and as a former Finalsite client herself, Emma combines her expertise as a marketer, writer, and creative thinker to support schools in achieving their goals. She is passionate about helping other school professionals enhance their daily marketing and admissions efforts, refine their messaging and websites, and ultimately drive enrollment success.