Advancement

NEW

• Taking the pulse: Understanding and communicating with Millennials. Enrollment Management Association, July 2018. 

FREQUENTLY RAISED TOPICS

• Calkins, T. Breakthrough marketing plans: How to stop wasting time and start driving growth, 2nd ed. Palgrave Macmillan, 2012.
• Colson, H. Handbook of philanthropy for independent schools. NAIS, 2015.
• Hanson, K. (Ed.) The NAIS handbook on marketing independent schools. NAIS, 2011.
• Blohm, C. Social media decision tree. CoSN.
• Broadwater, H. International student homestays: Panacea or Pandora's Box? NBOA, 7/14/15.
• Davis, D. Automatic re-enrollment: 'Til graduation do we part. Net Assets, NBOA, November/December 2015. (password required)
• Hulbert, J. Crisis communications guidelines for independent schools. NAIS, 5/09/08. (NAIS password required)

ASSOCIATIONS & ORGANIZATIONS

• Association of Fundraising Professionals (AFP)
• Association of Independent School Admission Professionals (AISAP)
• Counsel for Advancement and Support of Education (CASE)
• Enrollment Management Association (formerly SSATB)

ADDITIONAL RESOURCES

•  Archive