- Taking the pulse: Understanding and communicating with Millennials. Enrollment Management Association, July 2018.
FREQUENTLY RAISED TOPICS
- Calkins, T. Breakthrough marketing plans: How to stop wasting time and start driving growth, 2nd ed. Palgrave Macmillan, 2012.
- Colson, H. Handbook of philanthropy for independent schools. NAIS, 2015.
- Hanson, K. (Ed.) The NAIS handbook on marketing independent schools. NAIS, 2011.
- Blohm, C. Social media decision tree. CoSN.
- Broadwater, H. International student homestays: Panacea or Pandora's Box? NBOA, 7/14/15.
- Davis, D. Automatic re-enrollment: 'Til graduation do we part. Net Assets, NBOA, November/December 2015. (password required)
- Hulbert, J. Crisis communications guidelines for independent schools. NAIS, 5/09/08. (NAIS password required)
ASSOCIATIONS & ORGANIZATIONS
- Association of Fundraising Professionals (AFP)
- Association of Independent School Admission Professionals (AISAP)
- Council for Advancement and Support of Education (CASE)
- Enrollment Management Association (formerly SSATB)