Admission & Enrollment: General
Admission & Enrollment: Perpetual Re-enrollment
Financial Aid, Access & Affordability
Fund Raising, Philanthropy & Stewardship
Marketing & Communications
- Blohm, C. Social media decision tree. CoSN.
- Calkins, T. Breakthrough marketing plans: How to stop wasting time and start driving growth, 2nd ed. Palgrave Macmillan, 2012.
- Connor, M. Academics-schmacademics. Connor Associates, 2015.
- Couros, G. Tweeting for schools. The Principal of Change, 2012.
- Financially-sustainable schools: Admission and marketing. NAIS. (NAIS user name and password required)
- Hanson, K. (Ed.) The NAIS handbook on marketing independent schools. NAIS, 2011.
- Hulbert, J. Crisis communications guidelines for independent schools. NAIS, 5/09/08. (NAIS password required)
- Messaging and branding: A how-to guide. NAIS, August 2010.
- Taking the pulse: Understanding and communicating with Millennials. Enrollment Management Association, July 2018.
- What is an independent education? Why independent school? Maumee Valley School website.