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2023-24 Workshop Tag Art

Enrollment Management: An Essential Mindset for School Success

with Heather Hoerle,
Enrollment Management Association

Date: Friday, December 8, 2023 * 9:00 am - 3:00 pm
Location: ISACS Classroom, Downtown Chicago
Register Yourself Today


Each participant must register themselves individually for the Workshop. There is no group discount.
Each participant MUST have a contact record in the system prior to registration.
Please see "Registration Tips" located at the bottom for more information.

External forces continue to disrupt schools' enrollment goals, from shifting demographics and changing family expectations to increased competition, modified post-pandemic ways of living and working, and more. Join Heather Hoerle, Executive Director, and Chief Executive Officer of the Enrollment Management Association (EMA), for an in-depth view on trends and drivers shaping independent schools right now, which require leaders to embrace a strategic mindset to ensure long-term enrollment success. During the workshop, you will review all independent school trends shaping the enrollment landscape, and Hoerle will share insights on what these trends mean for school leaders.

Building on where we are today, she will speak about how to effectively create an enrollment management strategic mindset in your school community. This will include an interactive session (and subsequent small group sessions) using EMA's Strategic Enrollment Spectrum. Each attendee will assess their school’s effectiveness in the eight areas that are key to enrollment management and determine which areas need focus this year. Small groups will gather in each of these subject areas for further conversation and deliberation. The afternoon will close with an overview of emerging new "business" models in the independent school community and with an expert panel of independent school leaders as well as heads of schools who will share their perspectives on emerging strategic issues within the independent school community.

This workshop is for enrollment leaders and admissions teams, marketing and communications directors, heads of school, finance officers, and trustees.


Heather Hoerle

Heather Hoerle has been the executive director of Enrollment Management Association since 2011. Her career began in independent schools as an administrator and teacher at George School (PA) and Westtown School (PA). She then began a 23-year tenure in leadership: first as associate director of The Association of Boarding Schools (TABS), then as director of admission and marketing services for the National Association of Independent Schools (NAIS). She has been a board member for Westtown School (her alma mater), the National Business Officers Association, Princeton Academy of the Sacred Heart, AISAP, the Friends Council on Education, and currently serves on boards of United Educators and the New Jersey Association of Independent Schools. Hoerle holds a BA from Mount Holyoke College and a MEd from Harvard University.

Important Information

Policies for Participation

ISACS reserves the right to revoke the registration and end the participation of any registrant who does not follow the ISACS Policies & Disclaimers for Professional Learning Events.

How to Register for the Workshop

To register for any ISACS event, you MUST be logged into your contact record in the new system. Each person must register themselves for the workshop. 

Register Yourself Today

Registration Fees & Details

  • $225 per person from an ISACS member school.
  • This workshop is for ISACS members only.
  • Each participant must register themselves for the 12/8 workshop.
  • Please see the tabs above on "How to Register". 
  • There is no group discount for this workshop.
  • The workshop includes coffee/tea, continental breakfast, lunch, and refreshments.
  • Once registered, you will receive an automatic confirmation email. ISACS will send a final confirmation approximately one-week prior to the workshop.

Cancellation & Questions?

Cancellation Policy for ISACS In-Person Workshops
Cancellations for workshops held at the ISACS classroom must be received in writing to ISACS by emailing 10 business days prior to the event to receive a refund. ISACS will determine the refund amount, if any, on a per workshop basis and may be unable to determine the refund amount until the workshop’s conclusion. At any time, registration may be transferred to another member from the same school. If a workshop has a waitlist and ISACS can identify a replacement, a full refund will be provided. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and will receive a full refund. If you feel ill or are experiencing flu-like symptoms, please remain at home.

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