Essential Partnerships Between Admissions and Communications Leaders for Enrollment Growth
with Maria LaTour Kadison, EdwardsCo
Date: Friday, September 23, 2022 * 9:30 am - 2:45 pm
Location: ISACS Classroom, Downtown Chicago
REGISTRATION HAS CLOSED.
THANK YOU TO OUR PRESENTER & ALL OF THE ATTENDEES!
Schools face an unprecedented amount of pressure to build enrollment, and enrollment success depends on the individual effectiveness of the directors of admission and communications, as well as the quality of their collaboration. Gain clear guidance on best-practice roles, responsibilities, and critical skills required for both functions. Learn about specific metrics, important to both directors, to allow for the creation of benchmarks to track the effectiveness of individual and collaborative efforts to grow enrollment. We will discuss "lead generation" and "lead nurturing" along the admissions funnel, and participants will have access to shared blueprints to simplify and guide collaboration. The session will be strategic and immediately actionable!
This workshop is for all who are responsible for admissions, marketing, and/or communications related to enrollment. For those who are coming from schools with a smaller staff, there is much for you to learn even though one person may be managing both roles.
A Message from Maria LaTour Kadison
Maria LaTour Kadison
Maria LaTour Kadison is the president and CEO of EdwardsCo and a trusted partner to senior leadership and trustees in independent day schools, and boarding schools, across the country. Kadison began consulting in education after a successful career in international strategy and marketing consulting. Her education career began at Simmons College as the vice president for marketing where she led institutional branding, admissions marketing, and advancement communications for the undergraduate college and five graduate schools. Kadison and her team are credited with doubling enrollment at Simmons within four years. Kadison and the EdwardsCo teams have won more than 35 CASE and other industry awards for brand development, the overhaul of marketing materials, multi-media marketing, market research, and capital campaign communications. She is a graduate of the Wheeler School as well as Emory University and Yale for an MBA and MA.
How to Register for the Workshop
To register for any ISACS event, you MUST be logged into your contact record in the new system.
Registration Fees & Details
- $200 per person for ISACS members.
- This workshop is for ISACS members only.
- Register early as we anticipate this workshop will reach capacity.
- Each participant must register themselves for the 9/23 workshop.
- Please see the tabs above on "How to Register".
- There is no group discount for this workshop.
- The workshop includes coffee/tea, continental breakfast, lunch, and refreshments.
- Once registered, you will receive an automatic confirmation email. ISACS will send a final confirmation approximately one-week prior to the workshop.
Cancellation & Questions?
Cancellation Policy for ISACS In-Person Workshops
Cancellations for workshops held at the ISACS classroom must be received in writing to ISACS by emailing firstname.lastname@example.org 10 business days prior to the event to receive a refund. ISACS will determine the refund amount, if any, on a per workshop basis and may be unable to determine the refund amount until the workshop’s conclusion. At any time, registration may be transferred to another member from the same school. If a workshop has a waitlist and ISACS can identify a replacement, a full refund will be provided. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and will receive a full refund.
Please contact Karen Zeitlin, Director of Programs at email@example.com.