Advancement Archive

Admission & Enrollment: General

• Admission and financial aid.  NAIS.
• Broadwater, H. International student homestays: Panacea or Pandora's box? NBOA, 7/14/15.
• Financially-sustainable schools: Admission and marketing. NAIS. (NAIS user name and password required)
• Vachow, M. The independent school admission director as Tim Wakefield’s catcher. Independent School, NAIS, Summer 2012.
• Wilson, D. The ADA and independent schools. NAIS, 6/13/15. (NAIS user name and password required)

Admission & Enrollment: Perpetual Re-enrollment

• Davis, D. Automatic re-enrollment: 'Til graduation do we part. Net Assets, NBOA, November/December 2015 (password required)
• Newberry, R. Automatic re-enrollment: Could this strategy work at your school? Enrollment Catalyst, 1/23/12.
• Perpetual enrollment: Is it right for your school? Admissions Officers E-letter, ISM, Vol. 12, No 9.

Financial Aid, Access & Affordability

• Admission and financial aid. NAIS.

Fund Raising, Philanthropy & Stewardship

• Colson, H. Handbook of philanthropy for independent schools. NAIS, 2015.
• Fund raising for the school. NAIS.

Marketing & Communications

• Blohm, C. Social media decision tree. CoSN.
• Calkins, T. Breakthrough marketing plans: How to stop wasting time and start driving growth, 2nd ed. Palgrave Macmillan, 2012.
• Connor, M. Academics-schmacademics. Connor Associates, 2015.
• Couros, G. Tweeting for schools. The Principal of Change, 2012.
• Financially-sustainable schools: Admission and marketing. NAIS. (NAIS user name and password required)
• Hanson, K. (Ed.) The NAIS handbook on marketing independent schools. NAIS, 2011.
• Hulbert, J. Crisis communications guidelines for independent schools. NAIS, 5/09/08. (NAIS password required)
• Messaging and branding: A how-to guide. NAIS, August 2010.
• Taking the pulse: Understanding and communicating with Millennials. Enrollment Management Association, July 2018.
• What is an independent education? Why independent school? Maumee Valley School website.