Professional Development > Conferences and Workshops

2017-18 Professional Development

From Marketing to Enrollment: Mission to Brand to Growth
Maria Kadison

Friday, October 27, 2017
9:30 am - 3:00 pm

ISACS Classroom
Chicago, IL

In an increasingly competitive environment, every independent school wants to stand out to prospective families. From leadership to administrative staff, faculty to alums, the school’s community wants target families to hear their school’s name and have something so powerful and meaningful come to mind that they are compelled to apply, enroll, and tell other families about their experiences. Increasing awareness and enrollment rates quickly and happily follow.  But now,  meet Gen-Z: the largest segment of the US population and the most difficult to reach.They don’t read viewbooks and brochures. They don’t respond to email. They have an eight-second attention span. They ignore marketing that looks too polished.  How do you recruit a class of Gen-Zers with one communications strategy for Gen-Z and another for their Millennial parents? The million-dollar question for schools is: How exactly do you make that happen? In this interactive workshop, Maria Kadison will take you through the steps, covering a combination of marketing and recruitment best practices and real case studies. Bring your questions and challenges. We’ll discuss!  

This workshop is for leaders in admissions, communications and marketing from any size school.

Maria LaTour Kadison is the president and CEO of EdwardsCo and a trusted partner to senior leadership and trustees in independent boarding and day schools and higher education institutions across the country. Under her leadership, EdwardsCo has doubled in size while adding recruiting and retention services to its robust brand and creative strategy offering. After a successful career in international strategy and marketing consulting, Kadison sought more mission-driven work. Her education career began at Simmons College as the vice president for marketing where she led institutional branding, admissions marketing, and advancement communications for the undergraduate college and five graduate schools. Kadison and her teams have won several CASE and other industry awards for the overhaul of marketing materials, multi-media marketing, and industry research and analysis. She is a graduate of the Wheeler School in Providence, RI and she earned a BA from Emory University and an MBA and MA in international relations from Yale.

Location of Workshop
The workshop will take place at the ISACS classroom at 55 West Wacker Drive, Suite 702, Chicago, IL. 

Directions, Parking & Public Transportation
The location is located in the heart of Chicago, with easy access to public transportation.

Click here for directions to the ISACS classroom including driving, parking and public transportation directions. Parking is available at several area garages. To secure discounted rates prior to your arrival in Chicago, visit www.parkwhiz.com. If possible, we suggest taking public transportation.

Air Travel
Both Midway and O'Hare airports are easily accessible to the ISACS classroom. Fly into Midway (on Southwest Airlines) or into O'Hare and take the "L" (Chicago's public transportation) and be at the ISACS classroom in less than an hour.  

‚ÄčGO Airport Express (Share-a-Ride) Shuttle Service
ISACS has negotiated a special rate with GO Airport Express for ISACS members – 15% off the standard rates. Reservations MUST be made in advance and online to receive the discounted rate.  The standard rate per person to/from O’Hare is approximately $28 one-way; $49 round-trip. The standard rate per person to/from Midway is approximately $24 one-way; $40 round-trip. To receive the 15% discount off the standard rates, please click here for the Go Airport Express website to make a reservation in advance. A credit card is required and charged at the time of reservation. Airport walk-ups are not eligible for the discounted rate. Parties of two more reserving at the same time receive a discount. Please visit their website for more information.  

Hotel Accommodations
ISACS has secured discounted hotel accommodations at The Godfrey Hotel Chicago: a luxury boutique hotel with commanding southern views of the city skyline. To make a reservation, please contact The Godfrey Hotel Chicago at 312-649-2000 and make sure to identify yourself as a member with the Independent Schools Association of Central States (ISACS) and provide them with the Group Code: ISACS Marketing Workshop. Credit cards are required to book all room reservations. If you would prefer to book online please click here to make your reservation. For directions to The Godfrey Hotel Chicago, which also includes walking directions to the ISACS classroom, click here

If you are looking for another option or the room block is full, please take a moment to check out the other hotels which ISACS has partnered with in the Chicago area. The hotels are within walking distance of the ISACS classroom and, as a member of ISACS, you have access to the discounted rates all year long for your professional and personal travel. Click here to find out how to make a reservation at any of the hotels and select the option that meets your travel needs. We recommend booking your hotel room early. 

If you have any difficulties booking a room at The Godfrey Hotel Chicago or any other property, please contact the ISACS office at 312-750-1190.

Registration Fee

  • $190 member fee 
  • $250 non-member fee 
  • The first person pays the full fee, each additional registrant receives a $20 discount
  • Workshop includes coffee/tea, light breakfast, lunch and refreshments.
  • Please review the Registration Confirmation information below

Registration Confirmation Communications from ISACS
Once registration for the workshop has been completed the following communications will be sent from ISACS:

  • Once registration is complete, an email will automatically be sent to the contact person on the registration confirming that registration has been completed.
  • Approximately three weeks prior to the workshop, ISACS will send a confirmation email to the registrant with details for the workshop.
  • Approximately one week prior to the workshop, ISACS will send a final confirmation email to the registrant with details for the workshop.

If you do not receive these emails prior to arriving at a workshop, please call the ISACS office at 312-750-1190. It is possible your email address was entered incorrectly OR your registration was not completed.

Cancellation Policy
Cancellations for workshops held at the ISACS classroom must be received in writing to ISACS by emailing programinfo@isacs.org 10 business days prior to the event to receive a refund. ISACS will determine the refund amount, if any, on a per workshop basis and may be unable to determine the refund amount until the workshop’s conclusion. At any time, registration may be transferred to another member from the same school. If a workshop has a waitlist and ISACS can identify a replacement, a full refund will be provided. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 



Member Cost: $190     Non-member Cost: $250


   






55 West Wacker, Suite 701 · Chicago, IL 60601 · Telephone 312-750-1190 · Fax 312-750-1193
Site Map